JOEL TARASIUK / CREATIVE DIRECTION & EXPERIENCE DESIGN
Products at the speed of thought.
Unconventional thinking. Exacting execution. I turn ambitious ideas into spaces, products and experiences people can actually use.
Begin the story ↓SELECTED BRANDS & EVENTS / MY WORK WITH RKD EXP
CREATIVE PRACTICE / 01 / 00 / 00
Spatial design.
Digital products.
One creative vision.
RED BULL FORD / RB22-INSPIRED RENDER
01 / MOTORSPORT & SPATIAL DESIGN
F1 Experiences · Miami. A connected hospitality environment, carried from spatial planning through visualization to the finished setting.
01 / STRUCTURE → VISION
Explore the structure, then reveal the vision. Scale, circulation and brand expression come together in this Miami hospitality pavilion.
02 / REALIZED
The finished Champions Club connects architecture, furnishings, culinary service and graphics. RKD EXP shaped the concept and visual direction; National Structures, Illusions and Rosemary’s brought their disciplines to the delivery.
03 / THE GUEST EXPERIENCE
A race weekend becomes personal when guests can step into it. In Miami, the Champions Club podium turns a familiar motorsport ritual into a moment to share.
500VIP guests
5days of hospitality
3levels of experience
FORD MUSTANG SHELBY GT500 / ILLUSTRATIVE RENDER
02 / AUTOMOTIVE CONCEPT DEVELOPMENT
A concept study for Scottsdale: turn a functional arrival into a considered experience through material, light and architectural rhythm.
The collection develops contrasting light and dark palettes, entry portals, façade treatments and lighting moods. The entrance brief preserves the existing tent, canopy and ticket-booth positions while reimagining how guests arrive.
GOLDEN BALL / THREE-POINT FLIGHTNBA EXPERIENCES ↓
03 / THE WORK BETWEEN THE IDEA AND THE IMAGE
From NBA hospitality in Mexico City and Los Angeles to X Games in Colorado and California, beauty activations and luxury brands, these project stories follow the decisions, drawings and people behind the finished spaces.
PROJECT FLOW × NST CAD STUDIO × WEBSITESSCROLL TO ASSEMBLE ↓
04 / UI, UX & DIGITAL PRODUCT DESIGN
I turn complex workflows into interfaces people can understand and use. Across operational software, spatial configurators and branded websites, I connect user journeys, visual hierarchy and interaction design, from early prototypes to working products.
Make priorities legible. Keep context visible. Give people a clear next action.
Repeat interaction patterns. Let typography, imagery and color express the brand.
Connect states and guide attention. Keep pacing deliberate and controls available.
OPERATIONS / DESIGN TO DELIVERY
A clear starting point connects inventory, schedules, approvals and responsibilities in one production workspace.
Project Flow turns scattered production information into a readable interface: priorities, ownership and approval states stay connected to the design reference. The UI supports a team’s next decision and carries design intent into delivery.
Enter the workspace → See the priorities → Connect artwork to production
Actual Project Flow interfaces in an illustrative design-studio setting. Open any view to inspect it at full resolution.
SPATIAL CONFIGURATION / 3D INTERFACE
Project context and configuration controls frame the 20m × 60m model, keeping the workspace and the structure connected.
Contextual controls and a three-dimensional model make structural options visible. The journey moves from configuration to wireframe inspection to a technical plan, connecting interface clarity with the detail needed to build.
Configure the structure → Inspect its framework → Communicate the plan
Actual product interface in an illustrative device setting. Open the case study for full-resolution UI.
WEBSITES / DIGITAL EXPERIENCES
Pick a digital product. Enter a world. Web apps, SaaS, e-commerce and branded websites, each with a distinct visual voice, with purposeful navigation, clear hierarchy and a next step people can find.
06 / INTERACTIVE ENVIRONMENTS
UI and UX extend beyond the screen. Touch, physical objects and digital content become one encounter: an action reveals content, and the interface responds in the room. I connect the visual language, interaction and physical setting. All made in-house using off-the-shelf components.
CREATIVE DIRECTION × DESIGN × DELIVERY
07 / LEADERSHIP
I’m Joel Tarasiuk. I set a visual direction, connect UX with expressive design and build the team that can carry an ambitious idea into a working experience.
Since 2014, I’ve built RKD EXP into a 20-person multidisciplinary studio spanning experiential design, branding, digital, fabrication, print and activation. I mentor talent, introduce tools and workflows, and carry creative consistency across the RK Group portfolio. My role connects client vision, visual direction, technical documentation and the people responsible for delivery.
My UI/UX foundation runs through medical learning tools at the University of Miami’s Miller School of Medicine and e-commerce modernization at Team Express. I partnered with physicians to improve usability and clarity, then collaborated with creative and development teams on high-fidelity prototypes and custom web applications. Today, I bring that practice into products I design and build, from interface exploration to implementation.
DESIGN → PROTOTYPE → BUILDFigma · Adobe Creative Cloud · After Effects · 3D · HTML / CSS / JavaScript
Explore the project stories →Loading my 3D character…
